Serving Businesses Through Florida
Every Moment Matters
What does the customer want and how can your team help?
You want potential customers to find your business online in moments that matter. These moments includes all stages of the consumer journey (not just when someone is ready to buy) as well as your team being there willing to provide the best customer service as possible.
We have over 25 years of experience in translating these moments into productive interactions between the potential customers, staff, suppliers, and technical systems that increase profitability.
I want to Know – Someone is exploring or researching, but not yet in purchase mode. They want useful information and maybe even inspiration, not the hard sell. Their curiosity can be triggered by anything and satisfied at any time.
66% of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial. ~ Google Consumer Surveys May 2015.
I want to Go – People are looking for a local business or are considering buying a product at a local store. Being there means getting your business front and center at that moment. Our digital lives connect us to our physical world.
I want to Do – These may come before or after the purchase. Either way, these are “how to” moments when people want help with getting things done or trying something new. Being there with the right content is key. We seek instruction for just about everything.
Searches related to “how to” on YouTube are growing 70% year-over-year. Google Data 2016
I want to Buy – These are huge, of course. Someone is ready to make a purchase and may need help deciding what or how to buy. You can’t assume customers will seek you out; you have to be there with the right information to seal the deal. Mobile assists in purchases.
82% of smartphone users consult their phone while in store.
NEXT STEP – Before Customers go shopping, they go searching. 4 in 5 consumers use search engines to find local information nearby like store address, business hours, and directions. Make the most of these interactions with our Precise Content Marketing and Branding service.