Who the heck is this Fred guy, anyway?

We’ve had Hummingbird, Pigeon, Panda, Penguin, and even Pirate, but who the heck is Fred?

The recent Google Fred update is likely to throw yet another necessary warning shot across the bow for sites that are content-light and advertising-heavy. It also creates yet another worry for hard-working webmasters who just want to help their clients get high up the search rankings and stay there.

However, the Google Fred update shouldn’t worry you; Google just wants what everybody – and particularly your clients – want. Interesting, valuable and relevant content that will keep them coming back to your site again and again whether they’re ready to contact you to use your services at that time or not.

If you’re still reeling from Google Mobilegeddon two years ago, when they clamped down hard on sites that weren’t user-friendly on mobile devices, it’s high time you did some Spring cleaning.

That’s where we come in. We’re the poets of SEO, and we’re here to help you make friends with Fred. Or imaginary friends with Fred, since there’s still no official confirmation that any update has taken place at all – even though it’s clear that something has happened, and it’s hitting low-value content and advertising-heavy sites hard.

Of course, Google doesn’t want you to stop advertising who you are and what you do on your website. That would be crazy. You’re a business and you’ve got stuff and services to sell to your customers. Gary Illyes of Google even tweeted a site that was heavy on sponsored links but full of great content to underline this.

Here’s what we think. Your site needs to

  • Look great
  • Be easy to navigate
  • Have a good ratio of content to advertising material
  • Include relevant and specific content
  • Create a following

We can do all these things for you. We’ve already told you that we’re poets, but our numbers guys know that there’s poetry there too, and how to use that poetry to optimize your site for even the toughest scrutiny. And when it comes down to it, that’s not going to be a Google Fred update.

That’s going to be your customers.

Your customers want to find you on the go, anytime, anywhere, when they need you, and even when they just want to check in to read the latest news from your great blog. We’re here to help you capture their hearts and minds with a site that works on any device, and keeps you one step ahead of Fred.