Searching for a product or service has changed, and the main driving factors that help a site rank on the first page of a search are social proof signals. Specifically, inbound links and the visitor’s engagement with your content.
Inbound Links – For many years, links to a website were the single most significant factor in determining its search engine rankings, because links existed to provide a pathway to a site that was deemed to have valuable content.
Unfortunately, publishers started “gaming” the search engines and focused more on buying links on sites without consideration for the quality of those site as it relates to their products and services.
Search engines, and Google, in particular, have taken many steps to force website owners and publishers to view link building more holistically, as an “earned” engagement rather than a purchased endorsement. This shift, both necessary and welcomed, reestablishes the need for quality content development to be integrated into the overall PR and marketing strategy for the business.
Visitor Engagement with your Content – Highly shareable content and the promotion of that content via various channels for increased business visibility is content marketing.
Content acts to build your brand visibility online, and you may publish your content on your site, another website, or in social media.
The most valuable content is usually highly relevant to what you do, solves problems for others, or pulls on emotions without being commercial in the way of making a sale.
Search engines are brilliant and can determine if the content is authentic or was created in an attempt to get to the first page. Therefore, your first priority is to enhance the reputation of your business by publishing relevant content that speaks directly to your ideal customer.
~ Helpful Information of the Week~
It is important to point your old .mobi or m-dot domain to your updated responsive website:
- Create your responsive site
- Configure 301 redirects of the old mobile URLs to point to the corresponding page on the new responsive sites. Every page on the mobile site will need a 301 redirect to the new responsive page.
- Remove any mobile-URL specific configuration your site might have, such as conditional redirects or a vary HTTP header.
- As a good practice, setup rel=canonical on the responsive URLs pointing to themselves (self-referential canonicals).
We are here to help your brand online, please contact us if you have any questions about redirecting your mobile site or any of our other services for members of The Florida Bar or any local business in Florida.