Content Marketing in Law Firm
Since beginning practice in 1987, a private practitioner grew into a multi-million dollar law firm by providing the Raleigh area with not only traditional legal services but also unbundled services plus special trade books and software applications he delivered online.
That attorney has now gone all-remote and headed off to explore the globe with a carry-on bag and his wife of many years. He interacts with his firm lawyers and clients just as he used to do, but now he will be on other continents.
How Did He Do This?
Many clients work remotely for large international corporations for technology or pharmaceuticals. The successful attorney took a lesson from that client base and enlisted the internet.
Firm Growth By Website
You do not need to dream of traveling the world with your success. Internet accelerated success and benefits related are gratifying wherever you are and whatever your goals. The systems and statutes are the easy part of practicing law. Building a client base is challenging and keeping it is the success. You have to build a practice that draws people in by offering what they want. When they know you have what they want and need, where they discovered you is trivia. Creating that client base demand for your services is key. A law firm website supplies that key and even unlocks the lock to your growth and success.
Your firm name is your brand, just like Starbucks, although your services are more important, technical and life changing than a cup of expensive coffee. Nonetheless, in your content marketing for law firm, you need to get your name on the information highway by using uniquely significant keywords that bring clients to your website. Once your website has their attention, the content of that website has to interest them, educate them, and keep them returning. Interesting content writing is as important as a winning case load, as it markets and explains your expertise. Graphics and photography are important attention grabbers of potential clients so that they will stop and read your site’s marketing content text.
Content Marketing for Law Firm
Essential pages for your website are :
- Attorney Bios – Clients put faith in these bios and pleasing photographs;
- Colorful graphics and staff photographs – Attention getters,
- Content text – About you, your staff and your practice specialization,
- Regular Blog Posts – Update public;
- Interesting Cheat Sheet – Advise particular do and don’t before retaining a lawyer;
- Any book written by a firm member holds a lot of authenticity and professional clout.
- Offer Skype telecommunication for some of the client’s consultations if he is a long distance away.
Do you have any concerns or potential caveats regarding a firm website? Tell us, and we will address your hesitations in our next publication.
Summary – Content Marketing for Law Firm via the Internet
Whether you are a single practitioner or a law firm, and whether competing for clients in a small town or large city, utilizing the internet’s amazing avenues for growth and professional status is a Must Have in today’s technological marketplace. Most persons today do not go to the yellow pages to determine who to retain. They go to the internet. We can assimilate your features and services and present them to a myriad of clients needing them. Using vast capabilities of your professional website, you could ostensibly reach everyone in the world with computer access. Our services will hone them down to your future clientele.
Contact our offices for more Content Marketing for Law Firm information today.