Who is your ideal customer?
You’ve worked hard on your brand. You know who you are, what you have to offer, and that every element of your delivery to your clients will be consistent. You know why you’re different, why you’re the right choice for your target sector, and you know why you’re the best.
That’s all great, but unless you can get that story of you out to your target customer, you’ll miss each other. The internet – and your business audience within it – might seem like a very crowded place, and you could be forgiven for thinking that it’s the company that shouts the loudest that attracts attention. However, if that loud shouting is nothing more than noise, the audience will eventually walk away. If your branding is a truthful, consistent whisper, your clients will tune in, and block out the pandemonium.
And that is where good content marketing is essential.
What is content marketing?
In short, content marketing is that whisper; it is the valuable, truthful, trustworthy siren call of your story to your target customer. Consistent with your brand and your ethos, content marketing is the tale you want to tell, and how you want to tell it. What content marketing isn’t is irrelevant noise. That’s why you need it – and we can provide it for you.
The best content marketing is something that not only gives your customer information that they don’t already know, but also something that they will actively seek out, and even bookmark for later reference. If your content offers something relevant for free, your customers will come to you – and then stay to spend money.
Still not convinced why you need it?
Customers tend to go through four stages before they click buy. Firstly, they know they need something; a product or a solution. That need tends to translate into educating themselves about what’s out there in terms of finding that solution. For example, your customer might be aware that they need a warm outdoor layer for colder weather, but need further information on whether a jacket or a full-length coat is what is best for them.
Once they have a selection of coats and jackets, they will need to compare them – not just for suitability, warmth, and durability, but who can sell them that outer layer, and at the best price. Once they’re convinced by the right online content marketing – the whisper – they will make a purchase.
Although traditional marketing will supply you with “buy this coat”, content marketing will tell you why to buy the coat, what issues that coat will cover, and perhaps even the history of the coat. There’s still a sale, but the customer will go away feeling educated in addition to satisfied.
The most important thing of all about your content is that you can’t automatically assume that your client will know and appreciate your story. In addition to selling your product and service, this is the perfect way to allow our professional writers to deliver the essence of your brand in a way that is relevant, valuable, and of use to your customer.
That’s where we come in. Our structured process will not only make sure that all the steps you need to make sure your customers can find you when they need you are there, but we will also make sure that you are so useful to your customers that build loyalty to your company and no other.
Let us write your story, and let us tell the world.